The brief was create an identity and website for the club, which practises traditional martial arts under the umbrella Bujinkan organisation. The identity had to to incorporate a cultural aspect, this is a strong element of the training.
The Jishin name translates to mercy or clemency so With these facts so the logo is based on a lotus flower (associated with a Japanese god of peace) with nine petals - the petals representing each of the nine schools that the club teaches.
The site functions as an introduction to the club, as well as providing updates to current members. Based on a bespoke wordpress build, it allows the club admin to edit all content on the site.
Strong imagery helps to grab attention of the user, and give an impression of the type of martial art practised.



Modular blocks were created for used within the Wrodpress system, allowing the admin to add pullquotes, text and image blocks and embedded video to each page. This gives a lot of flexibility in terms of future content within a limited budget.